Descrizione
The first study in Italy integrating industry, retail and consumers into a single strategic analysis
The publication is available ONLY in printed format.
The billing address will be used for shipping purposes unless otherwise specified by the purchaser.
Private Label has changed its role.
It is no longer simply a commercial lever, but a structural component of the Italian food system, capable of influencing production, assortments, exports and industrial strategies.
It is from this awareness that the Private Label & Food Industry Observatory was created — the new publication developed by GDOData to provide a comprehensive, in-depth and cross-sector analysis of the market. A unique editorial project within the Italian landscape, designed to support retailers, food manufacturers, suppliers and FMCG op
erators in understanding the dynamics reshaping the industry.
A unique Observatory
The Observatory represents the first study in Italy capable of integrating into a single analysis:
- company financial and economic data;
- sector performance analysis;
- market sell-out data;
- direct insights collected from companies;
- consumer behavior analysis.
A multidimensional approach that goes beyond the traditional vertical interpretation of the market, offering a concrete view of the role now played by Private Label within the food industry.
Over 1,900 companies involved
At the core of the Observatory is an extensive proprietary survey carried out by GDOData through a questionnaire submitted to more than 1,000 companies operating in food production and processing.
The objective: to understand the real weight of Private Label within the business models of Italian companies.
The analysis explores:
- the incidence of Private Label on revenues;
- the role of exports;
- the balance between manufacturer brands and private label;
- size-related differences among companies;
- the evolution of production strategies.
Why purchase the Observatory
Because today, understanding Private Label means understanding the evolution of the entire food market. The Observatory does not simply describe the phenomenon; it provides practical analytical tools and strategic insights useful for:
- supporting strategic decision-making;
- identifying market trends;
- analyzing industrial sectors;
- understanding the competitive evolution between industry and retail.
Categories analyzed
The Observatory provides a dedicated vertical analysis of the main FMCG food sectors:
- Beverages
- Meat & Cured Meats
- Dairy
- Olive Oil
- Savory Snacks
- Sweet Snacks
- Coffee
- Seafood Preserves
- Vegetable Preserves
For each category, the analysis includes:
- economic trends;
- revenue performance;
- labor costs;
- EBITDA;
- profitability;
- competitive structure;
- results from the direct company survey.
NIQ data and consumer analysis
The Observatory also integrates sell-out data provided by NIQ, comparing:
- the total Italian market;
- Private Label performance;
- category evolution trends.
This makes it possible to simultaneously analyze:
- the industrial perspective;
- the retail perspective;
- the consumer perspective.
A distinctive element that makes the publication a strategic tool for interpreting the market in a comprehensive and integrated way.
